Since 1998, Bill Carter has developed Fuse into one of the leading youth culture and action sports marketing services firms.

Coinciding with the success of Fuse's clients, Bill has been recognized in recent years with several awards, including Fast Company magazine's Fast 50 as one of marketing's most innovative leaders in popular culture. He twice was recognized by Sports Business Journal, first with the Forty Under 40 Award as one of the "most influential and important young executives in sports" and then was named to the magazine's list of the "20 Most Influential People in Action Sports."

Bill has been quoted in The New York Times, Advertising Age, Business 2.0, Brandweek, Sports Business Journal, and other media. In addition to speaking at numerous marketing conferences, Bill is currently an Adjunct Professor at both St. John's University (New York City) and Champlain College (Burlington).

Bill is a graduate of Gettysburg College (B.A., Creative Writing) and Michigan State University (M.S., Sports Marketing). He spends some of his time out of the office surfing, snowboarding and fly-fishing.