Fuse Event Marketing Case Studies

COLLEGE MARKETING
New Balance Buzz
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New Balance Buzz College Marketing

EVENT ACTIVATION
SoBe US Open
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SoBe Event Activation US Open Snowboarding

GRASSROOTS
Free Flow Tour
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Grassroots Marketing Free Flow Tour

NIGHTLIFE MARKETING
Harley-Davidson
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Harley Davidson Nightlife Marketing

PRODUCT SAMPLING
Durex
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Durex Condoms Product Sampling

SPONSORSHIP MANAGEMENT
New Balance X Games
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New Balance X Games Sponsorship Management

STREET TEAMS
TAG (P&G)
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Tag Body Spray Street Teams

DUREX PRODUCT SAMPLING CASE STUDY_

To raise brand awareness and increase sales among American college students, Fuse hired 120 brand ambassadors at 60 universities across the country. Durex condom samples were distributed along with a $1-off coupon for future purchase. Posters, dorm room door hangers and inserts in school newspapers created campus-wide buzz and fueled a drive-to-web sweepstakes initiative.

Program results included distribution of 600,000 condom samples, a variety of media coverage and over eight million college student impressions over an eight-week period.


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