Fuse Public Relations Case Studies

ATHLETE PR
Mountain Dew
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Mountain Dew Athlete PR

COPYWRITING
Converse Skateboarding Zine
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Converse Skateboarding Copywriting

MEDIA EVENTS
SoBe US Open
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SoBe US Open Snowboarding Media Events

MEDIA RELATIONS
USA Swimming
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USA Swimming Media Relations

DIGITAL PR
NBC Olympics
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NBC Olympics Online PR

PRODUCT LAUNCH
Green Label Art
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Mountain Dew Green Label Product Launch

PRODUCT PR
MasterCraft Boat Company
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Mastercraft Boats Product PR

PRODUCT SEEDING
Green Label Art
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Mountain Dew Green Label Product Seeding

VIRAL PR
SoBe
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SoBe Beverages Viral PR

SOBE VIRAL PR CASE STUDY_

To position SoBe as a supporter of action sports and to increase brand awareness, Fuse developed programs to maximize event media opportunities and provided media training to athletes to increase brand mentions and visibility.

Over 250 million media impressions for SoBe were calculated from broadcast, print and online outlets – mainstream, endemic and trade. Media coverage consisted of in-depth athlete lifestyle pieces to onsite at events. SoBe was covered in outlets including Fuel TV, Event Marketer, CNN, USA Weekend, PR Week, ESPN.com/action, Surfer Magazine and Snowboard Magazine.


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