SOBE MEDIA EVENTS CASE STUDY_

SoBe is a sponsor of the US Open Snowboarding Championships. To leverage the sponsorship, Fuse recommended increasing brand awareness through a traditional and digital public relations program.

SoBe sponsors several athletes who Fuse conducted media training with to ensure natural brand message integration in interviews. A launch party sponsored by SoBe and Burton Snowboards was planned by Fuse and media were invited to interview athletes, conduct photo shoots and celebrate the US Open. Media were contacted and interviews were arranged during the event and during the party.

More than 20 media outlets attended the event and covered it including Fuel TV, Snowboard Magazine, Future Snowboarding, MTV, BNQT.com, ESPN and Transworld Snowboarding. A photo shoot for a fashion spread was arranged during the party. Coverage totaled 100 million media impressions.


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