MOUNTAIN DEW ATHLETE PR CASE STUDY_

Mountain Dew has sponsored several leading action sports athletes. Fuse has worked with the brand to not only create the brand strategy, but also to generate media coverage surrounding Mountain Dew sponsored athletes.

Fuse developed public relations strategies and campaigns for Shaun White, Hannah Teter, Danny Davis, Paul Rodriguez and Chad Kagy, and leveraged the events in which they competed such as the Olympics, X Games, Dew Tour, and others. The campaigns included outreach to both youth culture’s mainstream and endemic media to generate coverage.

The public relations campaigns have resulted in millions of media impressions with brand inclusion in media such as ESPN The Magazine, ESPN All Access, Today Show, TRL, Jimmy Kimmel, CNN, New York Times, Snowboarder Magazine, and Fuel TV.


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