Fuse Public Relations Case Studies

ATHLETE PR
Mountain Dew
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Mountain Dew Athlete PR

COPYWRITING
Converse Skateboarding Zine
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Converse Skateboarding Copywriting

MEDIA EVENTS
SoBe US Open
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SoBe US Open Snowboarding Media Events

MEDIA RELATIONS
USA Swimming
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USA Swimming Media Relations

DIGITAL PR
NBC Olympics
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NBC Olympics Online PR

PRODUCT LAUNCH
Green Label Art
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Mountain Dew Green Label Product Launch

PRODUCT PR
MasterCraft Boat Company
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Mastercraft Boats Product PR

PRODUCT SEEDING
Green Label Art
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Mountain Dew Green Label Product Seeding

VIRAL PR
SoBe
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SoBe Beverages Viral PR

CONVERSE SKATEBOARDING COPYWRITING CASE STUDY_

Converse launched a new skateboarding line - Cons - and wanted a unique way to connect with consumers, so Fuse created a “zine”. Regardless of the fact that we live in ”The Digital Age”, Fuse and Converse chose to go against the grain and go “analog” to garner interest from the core skateboard community.

Fuse’s copywriting team produced the majority of the zine’s content. The remainder of the copywriting was entrusted to influencers in the skateboarding world. Fuse shot the book’s photos and designed the zine’s look and feel.

The skateboarding community’s reaction to the zine was phenomenal with Transworld Skateboarding calling it “amazing”.


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