MATADOR (JACK LINK'S BEEF JERKY) IDENTITY CASE STUDY_

Fuse worked directly with the Jack Link's brand to establish the identity for their new teen focused meat snack, MATADOR. Once completing the extensive naming exercises and deciding on the name MATADOR, the design team researched and developed several initial looks for the product. After rounds of design, the final group of logos was tested with focus groups of key consumers. This valuable information was then used to help guide the final design and development of the branding and logo. The final mark is fresh and bold while still capturing the overall essence of the mother-ship brand Jack Link’s Beef Jerky.


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